vigorously take into consideration investing in East-European markets
. Surely, it is risky to generalize about all markets in that region. E.g., investing in Poland still is far more popular than investing in Ukraine, due to a current political situation.
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However, it is easily visible in many data and different analysis that foreign investments in this part of Europe are still growing. Nowadays, many firms open their offices and subsidiaries in East-European markets. There are some factors which might be listed as main results of this situation.
Firstly, the economy of those countries are continuously growing. That means that its citizens becomes more and more well-to-do. Obviously, it attracts new businesses and investments as guys can spend more money on new products. It is well known economic fact that whenever society gets richer, new investments appear. Apparently, if there is no restraints established by the state.
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And here we reach the second substantial factor that is: incentives for investment. Tons of countries decide to create and implement various investment incentives strategies. They are designed specifically to encourage foreign investments in the country. These incentives might have various forms. A lot of depends on a concrete scheme designed and implemented by government of a particular country.